For the Fall 2025 runway show of Pedro del Hierro at Mercedes-Benz Fashion Week Madrid, I collaborated with RUTBA supporting the creative direction and leading the creation of the graphic identity of the project, also contributing to its storytelling.

The result was a distinctive vision that brought together Spanish heritage, craftsmanship, and contemporary culture in an immersive fashion experience. Every visual element and narrative layer was designed to add coherence, depth, and emotion to the show.